Black, bold outlines, saturated fills of color, and distinctly American symbols are the definitive guide to the traditional “old school” tattoo style.
Traditional tattooing features heavy black lines, a colour selection of red, green, yellow, and black, and solid colour blocks rather than fading gradients. The tattoo style originated in the US and UK from early 1900s nautical culture and was later immortalised by tattooists including American sailor tattooist Norman “Sailor Jerry” Collins, and Don Ed Hardy. These traditional tattoos have grown into one of the best-known tattoo styles in the world.
Traditional tattoos stand out because of the simplicity of their graphics. Everything about them is designed to read clearly from across the room: no fine detail, no subtle gradations, just bold, clean forms with clear contrasts. Far from being a weakness, that is what actually enables a traditional tattoo to remain one of the best-aging styles of tattooing.
Traditional tattoos have certain distinctive features that make them recognizable. They're defined by bold black outlines: heavy and graphic lines that give structure and shape to the tattoo. They're not just decorative, they're structural as well, since these outlines anchor the tattoo as skin changes with time and ink begins to spread. There are also flat colour fills: solid blocks of colour without blends or shading. Finally, there's a limited colour palette: red, yellow, green, blue, and black, because these colours maintain their richness better over time than pastels or blended shades.
The imagery itself is also very specific; the old-school templates usually include traditional symbols and images such as anchors, eagles, roses, daggers, skulls, swallows, ships, hearts, panthers, snakes, and pin-ups, each of which has a specific maritime and military significance.
Anchors are symbolic of stability and of a link to the home port, which were originally worn by sailors to remind themselves of where they could find the safe harbor. The eagle symbolizes the ideals of liberty, might, and nation, often illustrated with spread wings and grasping talons. The rose is among the more adaptable motifs of traditional tattooing, symbolizing love, beauty, as well as the double nature of sweetness and bitterness, so sailors wore them to commemorate those they left back on land.
Some symbols have particular meanings. Swallows, traditionally, meant 5,000 miles. Daggers, of course, represented fortitude, danger and martyrdom. Skulls meant death and defiance, and panthers and snakes and ships completed the collection, each emblem carrying a tale.
The best spots for a traditional tattoo tend to be large, relatively flat places. Most traditional tattoo designs are most comfortable on the upper arms and outer shoulders. These spots are very popular for a reason: they provide ample room for a bold piece, are easy to style (that shoulder curve looks great with a tattoo!), are only moderately painful, and hold up very well to aging (with little sun exposure). The forearm is another great area for medium-sized tattoos (think anchor, roses, daggers, and so on). And bonus: the forearm is one of the less painful spots.
Because of this, the chest has been the perfect flat platform for the classic style, with many designs that really speak up, from eagles to grand landscapes. The thighs and the outer legs are also large, flat canvases that have very little pain. Back pieces allow traditional designs to really show their full effect. However, hands, fingers, feet, and joints are not ideal for the style because of the higher movement and friction, which would cause faster fading and also the skin texture does not work well with the lines.
In short, traditional tattoos are probably the best ageing tattoo designs out there. Bold outlines keep their definition over a lifetime; Flat areas of colour will fade together, as opposed to in little patches; The saturation of the original ink means there will be plenty of colour left after a good amount of fading; And because the tattoos are made up of simple shapes that are easily recognisable, and don’t require tiny details or nuanced gradients in order to look good, they will forever be seen for what they are: classic symbols.
Over the first five years, the tattoo will hardly fade and will keep looking fresh. Between 5 and 10 years, you might notice some loss of colour saturation, but the black outline should remain strong. It will take 10-20 years for the strong lines to become a little soft, and colours to lose a degree of vibrancy, however many will consider this to add to the tattoo. UV protection should be your number one priority. Touch-up every 10-15 years and you'll never have to worry about that tattoo fading out.
Seek out artists with a focus on traditional tattooing and who display a solid portfolio demonstrating consistent use of bold, crisp lines. Their display of flash is a great indicator because an artist that paints strong flash pieces is going to know how to render a tattoo-ready design on a deep level. Get a sense of their training and history of apprenticeships because traditional tattoos carry a lineage culture which is based on a mentor/mentee skill sharing dynamic.
Scrutinize their body of work, looking for cohesion across a selection of pieces: crisp linework, bold saturation, and the ability to design legibly and powerfully from afar. Be on the lookout for warning signs like quality that shifts from piece to piece, subpar photography of finished tattoos, an unclear dedication to traditional styles, or a tendency to brush off standard flash and traditional tattoo expectations. A competent traditionalist will be ready to discuss design, placement, and scale with you before they ever pick up the equipment.
€150–€400
€400–€900
€900–€3,000+
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